Description
Blood is not produced in laboratory and it cannot be substituted with other substances.
Blood donation is essential to save lives of who is affected from diseases like thalassemia, leukemia, hemophilia, but it’s also necessary in routine surgery (such as cesarean section and transplantation) and first aid (such as bleeding and burns).
In the next future the Blood Transfusion System will face the following social challenges:
Progressive aging of the population, with a consequent decrease in supply and increase in demand for blood;
Insufficient generational replacement of blood donors (today only 30% of donors are under 35 years old);
Contrast between the spontaneity of voluntary blood donation and the local collection planning.
Furthermore the recent events have demonstrated how the communication has a low efficiency in case of emergency for disaster strikes or in case of fake news.
Therefore the challenge stems from the need to contribute proactively to problem’s solution detected in Molise as in the rest of Italy: increase blood donations, involving young people, in order to guarantee, already today and even more in the next future, the self-sufficiency of the national transfusion system
We need solutions that while increasing young people understanding and engagement of blood donation, it also develops, tests and put into practice a model, financially sustainable, able to effectively spread the culture of scheduled blood donation and to create blood donation hubs of engagement at local community level.
In particular the challenge aims to achieve more efficiency in blood donation promotion to increase:
-The number of new young donors;
-The number of accesses by regular donors;
-The number of the scheduled blood donations, with greater efficiency and awareness;
-The staff reception capacity as it represents a fundamental moment in the recruitment of donors and in their retention over time.