I started Superhero Collective in 2016. I came across the idea during my pregnancy while I was hunting for sustainable kids clothing. I was looking for an alternative to the High Street and I really had difficulties finding brands, until I stumbled upon Instashops created by mums who were selling self-produced products. I thought, "that's brilliant!" and I was amazed by the number of mumpreneurs I found on Instagram and that´s when I thought of creating Superhero Collective.

Superhero Collective is a marketplace for sustainable kids clothing, toys, and decor articles produced by mumpreneurs (same business model as Etsy).

Problem: After giving birth a lot of mothers struggle to fit their previous job around their new family life, but still want to contribute financially to their families, hence they decide to start their own business from home. However, most of them don't have the business experience and time to market their brand and products.
Solution: Provide mumpreneurs with a platform where they can convert their Instashop to an online store to professionalize and grow their business.

Furthermore, we feature a global community of mothers called Mumpreneur Squad encouraging one another to strive for their dreams by sharing practical tools and tips, inspirational success stories compelling one and another to launch their own brands.

We will be organizing soon events as well with talks and workshops to equip mothers on their entrepreneurial journey.

Watch an introductory video here.

The feedback has been overwhelming so far. We have already over 70 mumpreneurs from 10 different European countries signed up and are offering over 300 products currently on Superhero Collective.