Twice a month, on a Tuesday, the same ritual is repeated in our neighbourhood :
- in the afternoon, I get a delivery of approximately 10 kgs of cheese, from a great importer;
- in the evening, my neighbours collect the cheese they have pre-ordered from the importer, through pool.farm.
The specific details are the following :
- Payment : I pay the importer for the whole batch; my neighbours pay their share (at cost);
- Transport : Importer delivers to my house; my neighbours collect from my house.
By doing this between neighbours, we make the logistics as efficient as possible. pool.farm is the digital platform designed to make this easier.
Especially since the development of digital commerce, which generates huge transport inefficiencies, this is a major problem in urban areas.
Let's see how pool.farm can help address this challenge.
Numerous platforms empower producers to sell their products directly to the customer, which creates a very much needed bond between urban and rural areas.
However, the cost of delivery is often too high, usually because the orders are small.
pool.farm addresses this problem by enabling customers to create collaborative orders, which are then sent to the suppliers, directly or via the platform that they use.
pool.farm does not replace existing platforms, it simply enables them to receive larger orders. This enables more efficient transport and lower administration costs.
pool.farm service can be used by existing platforms for a very reasonable fee - no surprises.
The results are achieved by communities working together, which develops a social bond. In that sense, pool.farm helps you make your neighbourhood familiar.
The service has been in use since the summer 2017 in Sweden.
pool.farm is free for users.
businesses can list a catalogue on pool.farm for a small subscription fee. No commissions.
Users on pool.farm create or join “pools”, where users can create or join collaborative shopping lists, aka “pooled lists”.
“Pooled lists” are what make sustainable consumption more affordable, because it reduces the cost of transport.
We have been using pools in Stockholm with food and non-food products. There has always been a significant saving in transport costs.
Using pool.farm in cooperation with cargo bikes has been successful.
Small-scale and local producers like the solution because (1) they have trouble finding distribution and (2) with small volumes it is hard to get efficient transport prices.
It's not rocket science - it's more like a community thing made easier with technology.