PopWave is a start-up founded in 2017, specialized in the field of consulting marketing for Italian SME's and start-ups.
The company is born thank to its members twenty years’ experience in the consulting and retail marketing fields.
PopWave’s aim is to satisfy a north-east need: building well-structured marketing activities in the PMI’s field, especially B2B companies. This is an important challenge, which is carried on thank to a methodological approach based on three main steps:
- “analytical listening”, as a base for the company strategy (phase 1: analyse and define the main strategy)
- “budget and planning” in the middle-long term period, even in the PMI’s field (phase 2: planning)
- “marketing office building”, connecting new resources with the internal ones (phase 3: coaching and temporary management)
The company vision is based on the construction of a marketing course which responds to each firm needs, thank to a strong consultant/entrepreneur relationship based on a listening approach.
PopWave believes that technology and innovation should be guided by the market and by the marketing, not only by the product; for this reason, collaborations and investments with specialized partners in technology landscape - as augmented reality, business intelligence tools, data visualization and digital marketing tools - are now active.
Today, PopWave has more than 10 clients, 2 senior consultant members and 3 collaborators.