One Page Summary

• The background of the challenge arises from the shortcomings of current urban development practices in Sibiu and Romania: lack for instruments to integrate stakeholders into urban planning processes and lack of instruments enabling key-stakeholders (land-owners and administration) to implement the results of urban planning (see below).

• The Challenge Owners has described the challenge as to “Define a set of innovative planning instruments for a new approach to urban development, as well as a set of capacity building tools".

• The Whole is Greater than the Sum of its Parts. First coined by the philosopher Aristotle, this phrase aptly defines the modern concept of synergy and further in the case of urban development the concept of common good. For anyone who has played team sports, it echoes the T.E.A.M. acronym. Together, everyone achieves more. The challenge is ultimately about getting stakeholders in to the same boat and getting them to row in the same direction.

• A specific challenge in the case of Câmpușor, Sibiu and Romania - as discussed with the Challenge Owner (Heritas/Andreea Tanase) - is how to then go further after the common basis has been established? The land needs to be prepared (re-parcellation, land-exchange and/or compensation) to be built. The procedure is already existing/documented (procedura de urbanizare as defined in Annex 4 of the Land Use Plan of SIbiu from 2011) but the negotiation and implementation instruments/mechanisms for key-stakeholders (landowners and adminsitration) are still lacking.

• In short, the Challenge Owner needs a complete "battle plan“ or rather a how-to roadmap and a set of innovative planning instruments (including negotiation and implementation mechanisms) for preparing Câmpușor to be developed in a synergetic, value-adding way.

• The 'Urban design management’ (UDM) approach was developed by Helsinki Zurich office by analysing what worked and what didn’t work in real-life urban and real-estate project development situations involving a multitude of stakeholders with different interests.

• Câmpușor in Sibiu acts as a test-case - it is specific and yet at the same time typical for Romanian urban development. Urban Design Management (UDM) - addresses the earlier mentioned challenges of urban development. The UDM-concept is based on stakeholders and their values and a process which integrates them in to the development process in a managed way. A result of the UDM-process is a shared understanding of where we want to go. This common basis is often documented as a shared vision, development strategy and/or a masterplan. The UDM-approach delivers the common basis for developing Câmpușor together.

• Within 6 months the challenge owner will be provided with a solution – Urban Design Management for Sibiu - tailored to the local context of urban planning, building up on existing procedural elements and legal framework.

• In addition, best-practices from Finland (Public-Private-Partnerships), Switzerland (Mehrwertausgleichsystem) and Germany (Landumlegung) are introduced as Add-on instruments to address the need of resolving the earlier mentioned ownership and investment issues before, during and after implementation, complementary to procedures already developed and included in the land use plan of Sibiu.

• In short, Câmpușor in Sibiu offers a context around which the UDM-framework can be adapted to the local legal and cultural context. Based on the Sibiu case the adapted UDM-approach will offer a new “way of doing things” for further urban development situations in Romania.

• Projects are there to deliver value to the stakeholders - whatever this value to different stakeholders might mean. Followingly, we can’t deliver value if we don’t know what the stakeholders value. Therefore, the UDM-process integrates stakeholders and their values in to the process (stakeholders are identified, analyzed, categorized and integrated in a managed way typically through workshops) in the case of Câmpușor starting from stakeholders already declaring interest.

• The Challenge Owner is well positioned in Sibiu as the "go-to-NGO" in urban development issues, which opens up the access to the necessary networks of stakeholders: city administration, investors, land-owners and interest-groups.

• We understand the local context of urban development and the tools already developed and legally relevant in this context. A locally designed legal self-assessment tool will make sure UDM can generate traction on the Romanian Market.