Mumpreneurs a new economic force
A solution by Superhero Collective submitted to From job seekers to job creators!
Only 68% of European mothers go straight back to work after maternity leave. Main reasons are childcare costs, inflexible working hours, pregnancy discrimination, etc. As a lot of mothers still want to contribute economically to their families they decide to start their own business from home. However, most of them don't have the necessary business experience to take their business off the ground.
One Page Summary
We are here to help, inspire and enable mums to become a new economic force by providing mumpreneurs with a platform where they can professionalize and grow their businesses.
Superhero Collective is a marketplace for sustainable kids clothing, decor articles, and toys, for mums by mums.
MISSION
Mothers have always been entrepreneurial in the home. Our mission is to empower and enable women to realize their full creative potential all while balancing a fulfilling work-life and contributing to the economy.
Besides the marketplace platform, we host a global community of mothers called Mumpreneur Squad encouraging each other to strive for our dreams by sharing practical tools and tips, inspirational success stories compelling one and another to launch their own brands.
We are also planning to host soon networking events with workshops where we equip mothers with entrepreneurial skills to succeed in their businesses.
VISION
Fast Fashion is creating an environmental crisis, often with bad labor conditions. Our Vision is to create a user-friendly marketplace that challenges sustainability in the kidswear segment. We strongly believe that as mumpreneurs we can work together to change the fashion industry and make the world a better place for our children.
The feedback so far has been fantastic. We have already signed up over 70 mums from 10 different European countries and are selling over 300 products. Our community on Instagram @superhero_collective has grown to over 10.000 followers.
But there are still so many mums out there we want to reach and enable to success and that is where we need your help.
Feel free to watch the video for a brief introduction to the project.
