PopWave

Updated: 09/07/2018

Solution provider

Italy
POP Wave is a startup based in Reggio Emilia specialized in consulting marketing for SME's and StartUp's. The main skills are strategic plan, brand positioning, marketing department construction, temporary management., marketing coaching for junior marketing specialist.

PopWave is a start-up founded in 2017, specialized in the field of consulting marketing for Italian SME's and start-ups.
The company is born thank to its members twenty years’ experience in the consulting and retail marketing fields.
PopWave’s aim is to satisfy a north-east need: building well-structured marketing activities in the PMI’s field, especially B2B companies. This is an important challenge, which is carried on thank to a methodological approach based on three main steps:
- “analytical listening”, as a base for the company strategy (phase 1: analyse and define the main strategy)
- “budget and planning” in the middle-long term period, even in the PMI’s field (phase 2: planning)
- “marketing office building”, connecting new resources with the internal ones (phase 3: coaching and temporary management)
The company vision is based on the construction of a marketing course which responds to each firm needs, thank to a strong consultant/entrepreneur relationship based on a listening approach.
PopWave believes that technology and innovation should be guided by the market and by the marketing, not only by the product; for this reason, collaborations and investments with specialized partners in technology landscape - as augmented reality, business intelligence tools, data visualization and digital marketing tools - are now active.
Today, PopWave has more than 10 clients, 2 senior consultant members and 3 collaborators.

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