Community-driven shopping

(Pitched: 12/19/2017)
Our inspiration comes from family shopping. We created a platform that enables neighbours, friends, colleagues, to organise shopping lists together. This saves time, energy and money. It also uses digitalisation to support communities for very practical purposes : shopping. We hope that this platform for community-supported shopping will contribute to better inclusion of people with disabilities.

One Page Summary


pool.farm was created to enable collaborative shopping on a local level. It's free to use, we take no commission.


The inspiration comes partly from the way families shop, partly from the French AMAP.

(1) families typically delegate shopping to one member; for this to work the other members communicate what they want. In other words, they share their shopping lists. This enables savings in time, money, energy. This is what pool.farm does.

(2) AMAPs are organisations where individual buy from a producer on a regular basis with a pooled delivery. pool.farm is similar, without the commitment for regularity.

In both cases, there is a community benefit : individuals delegate the shopping to one member of the group.


If we receive a grant of 30,000 EUR, our suggestion for Angers would be to

  • create a French version of pool.farm (currently in English)
  • create / adapt tutorials in cooperation with PAVIC
  • train and hire a community manager, ideally working with PAVIC


Our motivations behind adapting pool.farm for the needs of the francophone in general and, more specifically, the City of Angers are the following

  • pool.farm enables individuals to share shopping intentions, with each other. This can be done from any business they want as pool.farm does not manage the transaction, it is "only" a listing service.
  • this enables efficient planning of transport by a pool member or a third party. The transport is more efficient than if pool members had organised shopping individually. In Stockholm, in the last 4 months, businesses using pool.farm saw a lower cost of transport when pooled orders were made.
  • effectively, pool.farm enables social workers, relatives/friends/neighbours or temporary workers to carry out a shopping service for the disabled and the elderly, but also for those who want to delegate the shopping to a third party. pool.farm does not manage payment of the service, which can be organised through a third party, for instance "Lulu dans ma rue".
  • pool.farm is free for the users.


On our platform, individuals can create, join or manage "pools", which is what we call a group of people who want to buy something together.


Here is a brief description of the functionalities

  • Members can start or join a "pool".
  • In each pool, members create their list ("My list").
  • The aggregation of shopping lists in a pool is a "pooled list".
  • The "pool admin" takes responsibility for the ordering and payment of the "pooled list".
  • The "pool admin" makes sure the order arrives at the meeting point, for instance his home, office or another place.
  • The "pool members" pay the "pool admin" for their share of the shopping, and usually collect the shopping at a place chosen by the "pool admin".
  • On the "admin" page, the "pool admin" can view and edit individual shopping lists, communicate with members, keep track of payment and collection.
  • Businesses can upload a catalogue on pool.farm, to make it much easier for their customers to create a shopping list.



We look forward to a French version of pool.farm in Angers!