MOAI Foundation initiative called UP! aims to restore the social connection between young and older people. We want to see a society in which people of all ages are seen as valuable. ‘Young’ is nowadays dominant in most media and marketing. Regrettably, ideas and insights of older people get little airtime. With UP! people can talk about needs, feelings and ideas.
Experience we all are unique human being, important to others. Getting older makes you more vulnerable, but that’s not only an issue of care, it’s also about being a meaningful person. Happier people need less professional care. UP! sees the performing arts as a key instrument for bringing joy and togetherness and stimulate health and self sufficient living.
We celebrate curiosity, feeding it and creating discussions, interviews and artistic programs to nourish it, and to make people experience vivid generations. Only by real and meaningful conversations will prejudices fade and new ideas pop up.
We use three key instruments to create a new vision of ageing:
We participate in health networks, such as ‘We the North’, Healthy Ageing Network Northern Netherlands (HANNN), the Zorg Innovatie Forum (ZIF). Together we can mobilize and influence professionals and organizations. UP! Leeuwarden organizes a two day festival, followed by a congress in Leeuwarden in November 2018.
This social and cultural event is also part of Leeuwarden as European Capital of Culture 2018 (LF2018). There will be meetings between generations on many different locations for young, old, cultural organizations, health and elderly care professionals, technology companies, entrepreneurs, social organizations and policy makers.
The objectives are: