We live in a world where brands have a huge impact on our society. Brands influence people’s thoughts, preferences and behavior. Just imagine.. how our society will change in a positive way when sustainable brands also become the most influential brands!
Exactly that is our mission. We are collective minds. A Creative agency for positive change, on a mission to shift conscious, sustainable brands from niche to norm. As a collective of independent conscious creatives coming from different backgrounds, we exclusively work for brands that want to make a positive impact. Through branding and design we give them a relevant voice that connects them with their audience. Which empowers consumers to make more conscious choices and create a sustainable society, together.
A brand is a set of values and features that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising. A sustainable brand actively and intentionally nurtures positive values, relationships and experiences with all stakeholders, from consumer to factory worker. It values people and purpose over profit.
However, we often meet sustainable brands that don’t yet have the means to (fully) invest in qualitative branding and marketing/communication, or don’t dare to fully invest because they underestimate the value of it. These entrepreneurs are, understandingly, mostly focused on their business model, service or product.
We want to change this by taking away the financial barriers to invest in their branding, so we can still help them create a bigger impact with their sustainable product or service.
Therefore, collective minds wants to set up a brand fund with which we can empower these brands, who are in need of our branding services, but can’t make the (full) investment.