Redefining the way we wear

(Pitched: 14/07/2018)
F/ MAG is the magazine and platform for fair / slow / forward fashion, for conscious mind and keen spirits. Browse through our digital or print editions for inspiration - or come to our forward fashion space to find or mend the fashion you want - without compromising your karma score. F/ MAG aims to transform the world of fast fashion by redefining the way we wear.

One Page Summary

// F/ MAG

For anyone who thought about changing the world, but doesn’t quite know where to start: F/ MAG is it. F/ MAG is the magazine and platform for fair / slow / forward fashion, for conscious minds and keen spirits. Anyone can browse through our digital or print editions for inspiration - or come to our future Forward Fashion space to find or mend the fashion they actually want - without compromising their karma score.

Our inspiring, beautifully composed magazines and our physical Forward Fashion space in Amsterdam show all consumers that sustainable fashion is a crucial step towards a sustainable society and more importantly, that it is there, ready to wear - and accessible. 


// Redefining the way wear
F/ Mag is a social enterprise: we aim to transform the world of fast fashion by creating a growing community of like-mindeds who, together, will redefine the way we wear. The magazine and the platform that encompasses it were born as a response to the growing demand for a fashion market that supports the makers, and is committed to human values, animal welfare and environmental conservation. So, with a multidisciplinary approach, we inspire, inform, educate and mobilise the people of Amsterdam (and beyond!) to further fair & forward fashion, and so ensure sustainable production and consumption patterns in fashion.


// This is who we are
Founder Erwin Polderman is an Amsterdam-based, purpose-driven, seasoned experienced creative professional in the field of sustainability, social good-doing and strategic storytelling, with an extended background in advertising and communications.

Charley Snoek is a purebred Amsterdammer, communications strategist and creative with an MSc degree in Communications and Sustainability. Charley helps purpose-driven organisations develop their identity and communicate clearly, effectively, and beautifully. Sustainability is sexy!