// Redefining the way we wear
For anyone who thought about changing the world, but doesn’t quite know where to start: F/ MAG is it. F/ MAG is the magazine and platform for fair / slow / forward fashion, for conscious minds and keen spirits. Browse through our digital or print editions for inspiration - or come to our forward fashion space to find or mend the fashion you want - without compromising your karma score.
// Social enterprise
F/ Mag is a social enterprise with a 360 scope: we aim to transform the world of fast fashion by creating a growing community of like-mindeds who want to redefine the way we wear and support the makers. The platform was born as a response to the growing demand for a fashion market committed to human values, animal welfare and environmental conservation. Our inspiring, beautifully composed magazines and our physical forward fashion space in Amsterdam show all consumers that their sustainable fashion is there and ready to wear.
// This is who we are
Founder Erwin Polderman is an Amsterdam-based, purpose-driven, seasoned experienced creative professional in the field of sustainability, social good-doing and strategic storytelling, with an extended background in advertising and communications.
Charley Snoek is a purebred Amsterdammer, communications strategist and creative with an MSc degree in Communications and Sustainability. Charley helps purpose-driven organisations develop their identity and communicate clearly, effectively, and beautifully. Sustainability is sexy!