Rui is a lecturer (at IADE Creative University), researcher (at UNIDCOM-IADE), an active speaker, and a creator of gamification tools (e.g. ideaChef®). He received an award from the Born from Knowledge “top 10 innovative ideas” competition launched by the Portuguese government in 2016. Rui is concluding his European Ph.D. at University of Aveiro in collaboration with the Design School of Politecnico di Milano in the area of gamification for design and innovation. He holds an MSc and MBA from the University of Porto Business School, a Logistics Management Program from Cranfield University and an R&D + Innovation comprehensive Training Program. He is also a Kaplan - Norton Balanced Scorecard Certified Graduate. Rui is the founder of Digitalflow, a spin-off boutique-consulting firm from the University of Porto in the area of Innovation & Entrepreneurship. Prior to that, Rui held management roles at leading Portuguese and global companies (ContinueToGrow, Digital Partners, Sonae Group, Air Liquide and PKH). He took part in many consulting and training projects in Portugal, Angola, Brazil, Cap Verde, France, UK, Spain, Germany, Czech Republic, Sweden and Italy.