Promoting Change Architects in Social Media

A solution by Sunshine Digital Communication submitted to Promoting Design Thinking in Education

We aim at generating awareness for the Change Architects program in the Social Media, by targeting the people that can make a difference and help spreading the core values of the program, and also increase the number of final beneficiaries - the children.

(Pitched: 13/07/2018)

One Page Summary

Sunshine Digital is a digital advertising agency, therefore our expertise covers all types of digital promotion available, with particular focus on all Social Media - Facebook,  Instagram, LinkedIn, Youtube etc. Given our experience, we provide advertising campaigns based on research and optimization, to reach our target-goals, that we set up together with our clients. The clients' needs can be different, but the means are complex and include strategy, effective copywrite, high quality images for best illustrating our creations etc. 
The  digital path of any project follows certain steps: define target, research & insight, objective(s) setup, communication, observing reactions, measuring performance and optimization. 
Our mission is one that brings together relevance, surprise, education and reactions from the public. All communication efforts must always be calibrated by the public's feedback and adjusted accordingly, on the go. 
The solution we propose is focused on the the social media we identified as the most suitable to promote the cause - Facebook, Instagram and Youtube.