Social entrepreneur, maker, proud mother of two. I have a strong passion for kids and youth's empowerment in their digital consumer cultures.

In this platform I hold two hats;

1) I´m the Marketing and Communications Manager at the international organization Youth for Understanding (YFU) with responsibility for YFU Sweden and YFU Norway. See more about our international organization at https://www.yfu.org/

2) I´m also a social entrepreneur and founder launching DigiLek* (eng DigiPlay) as the first prosumer agency in Sweden for kids and youths connected play and leisure time. 

All together, I have a long experience in the Creative & Cultural sector with my roots in the Performing Arts. I also hold a masters in Business Administration and Economics from the Stockholm University. My core competens is in the digitalization of cultural and creative content for social changemakers and innovators.

Within Media for kids & youth I have been involved in productions for featured films (cinema), TV-series, PR/events (such as gala premiers) and of course all kinds of online content. I also have a long experience from the retail industry with business and concept development in Brand Events and roll outs of licenced products for this target group.

I want to use this profound experiences to flip the marketing logic for kids and youths in their digital media landscape. To empower them as sustainable producers rather than passive consumers. Their wellbeing and IT-skills are our future!

*DigiLek is a selected co-worker at Goto10. A start- and meeting place and a co-working space for internet related knowledge exchange and innovation. It´s initiated by The Internet Foundation in Sweden (IIS). IIS is an independent public-service organization that acts to ensure positive development of the internet in Sweden. They are responsible for the internet’s Swedish top-level domain, .se, and the operation of the .nu top-level domain. And one of Swedens strongest stakeholders in the development of internet in schools.

Feel free to contact me about any enquries! I´ll answer within 24 hours.