One Page Summary

Sustainability is a urgent topic. However it is still scarcely perceived by citizens. The awareness about the usefulness of recycling is still low.
The situation needs soft solution to induce the citizens to consider the immediate benefits in order to affirm concepts and values.

Quaster has defined a model aimed to improve sustainable attitudes and behaviors of citizens. The model goes around the citizens who need small repairs, adjustments, depending on the domestic environment; artisan jobs for which the citizen often has no references. The model consists in a web application for the matching between artisans services and citizens, who needs home maintenance services (electrical repairs, home appliance repair, carpentry work, etc). Web application was designed after sophisticated marketing analysis, but it must still be realized.
For the implementation of the solution it is necessary the involvement of software designers on the defined web application (APP). The design of the APP is well detailed and it is the consequence of complex marketing researches. Currently there are competitors in Italy who are showing yet signs of weakness for inappropriate marketing choices that are instead contemplated by our project.
The solution has not been tested yet. But extensive marketing research has already been conducted.