GreenerU automatically measures the environmental impact of your food consumption and uses gamification and personalization to enable behavior change in a fun, competitive way. The game consists of various “levels”. In each level, people take simple challenges that reduce the negative impact of their food consumption. Personalized recommendations in the form of challenges are powered by AI, using past consumption data of each user, as well as the consumption data of the other users in the community. GreenerU’s machine learning algorithm will constantly learn what low-impact alternative habits and products you are most likely to adopt. Challenges focus on diet, cooking habits, buying habits etc. and can range from reducing your meat and dairy consumption to cleaning up your fridge and organizing it properly in order to prevent food waste at home. When users successfully complete these tasks, they are rewarded with ‘eco-points’ that could be exchangeable for actual discounts.