44 yo. Entrepreneur, licensed in Industrial Psychology, with more than 25 years of international experience, in R&D, Marketing, Functional Design and UX in apps and IT platforms. Extensive experience in digital start-up projects, where I was able to apply my knowledge of management, design, online marketing, social media, and e-commerce. Founder of 4One in 2004, one of the first online digital agencies in Spain for more than 12 years. Founder of Farmidable in 2016, a new sustainable model and digital platform for local, fresh and natural produce consumption, direct to consumer from farmers and producers. A natural optimistic, motivator who loves mountains, sports and nature. My family tree's roots are in Austria, and I would love to be able to develop Farmidable Vienna. Ein Traum: in Wien zu leben :)