One Page Summary

Offer 1 choice for your customers, the best one. But not forbidding them to do another thing. Introducing the biobased bag, also usable for shopping and trash and using a box halving use further. Reducing plastic by 100%.
“To Keep Your Customers, Keep It Simple” “Making Decisions Simple”. Harvard Business Review.
”70 % of all brand choices happen in the store, 68 % of all purchases are unplanned and 5 % of customers are loyal to 1 brand.” (Procter & Gamble)
A quote from Zalando based on research:
Carlos Gomez Uribe, Netflix’s vice-president of product innovation, and Neil Hunt, chief product officer, wrote this year in an academic paper: “Humans are surprisingly bad at choosing between many options, quickly getting overwhelmed and choosing ‘none of the above’ or making poor choices.”
Introducing the biodegradable or biobased bag. Vegetable based corn starch (an annually renewable resource, as opposed to paper.) It must decompose in 90 days to qualify as eco, as it does.
Halving bag use through both shop and trash use and possibly box use. And of course, reducing plastic use by 100% with biobased bags.
The Europeans have decided and the new legislation in Europe enables you to sell and offer developed 100% biodegradable bags from plant fiber. 100% of plastic reduction and possibly halving bag use with the “box”. The base use of bags would be lower than in a reuse scenario.