One Page Summary

How many times have you asked yourself Where's the flavour of this tomato? Yes! fruits, veggies, and other foods, have lost their taste and even their nutrition quality. That is the first consequence of processed food on our tables, but not more important than the impoverishment of rural environments, and the unsustainable industrial production. So, shouldn't we empower local producers and be more responsible when consuming, by trading locally? Why not buying directly to small local producers?

One year ago, we decided to change the game's rules and started Farmidable up. We created the first online collaborative platform that connects local producers and consumers through natural communities, which are mainly schools and companies. We thought, What if we could order nice products online and easily take them home from school when we go to pick up the children, or when we leave the office? Done!

We have tailored a seamless procedure based on technology as a facilitator, connecting local producers with consumers in such an easy way that anybody can access these products. Consumers buy online a wide variety of natural, fresh and seasonal produce from small local producers previously uploaded to our platform. Then, once a week, they collect them at their school when they go to pick up their children or at their office when they leave on their way home.

Producers take all products to the distribution point, where all individual orders are prepared and delivered by people in risk of exclusion hired by Farmidable.

We started first school in November 2016 and since them we have opened already 12 different communities (schools, companies, fitness centres, ...) and have tested our model to be profitable and generate positive impact on different sides, having helped develop more than 40 producers, having hired people in risk of social and professional exclusion and having delivered more than 20 Tons of healthy products to more than 500 families of Madrid.

Farmidable actively contributes to achieve UN Sustainable Development Goal (SDG) 12-Responsible consumption and production, by helping people buy locally, and promote sustainable agriculture and farming.

But we also contribute to SDG’s 3-Good health and well-being (eating natural and seasonal), 5-Gender Equality (we hire rather women over 45 yo.), 8-Decent work and economic growth (we promote local economy development and the more communities we open, the more we hire people), 11-Sustainable cities and communities (local consumption means awareness and consciousness about what we eat, how it is produced and who produces it), and 13-Climate Action (reducing CO₂ footprint by trading locally).

Farmidable has a goal: to democratise and universalise the consumption of natural, fresh, seasonal and local produce through natural consumer communities.

We are now willing to make Farmidable big, grow in Spain, and grow in Europe; we believe this is the right opportunity to start a Farmidable Vienna! We look forward to it!