Vienna: the world´s capital of fair consumption
A solution by tip me - das globale Trinkgeld submitted to Make conscious consumption mainstream in Vienna
To make fairness go mainstream we need easy, convenient and fun to use solutions open to all citizens of Vienna. It is not enough to inform customers, the need the possibility of making a difference. tip me is a new way of thinking about fairness. And Vienna is the best place to make it reality!
One Page Summary
Vienna might as well be one of the most conscious cities in the world, when it comes to fair consumption. Nevertheless fair trade is still a niche. On the other hand this city is home to various beautiful and well-crafted products made with love. The rich coffee roasting tradition for example is known for its quality. But what if coffee from Austria was known for a new kind of conscious consumption.
It seams Vienna is the perfect city to establish a new kind of fairness, open to all.
tip me is the vision of a global tip. Imagine you could tip the people behind your product. You buy a coffee in Vienna and tip the coffee farmer in Kerala, India. With a small tip of 10% you can improve his wage by 250%.
We think this is the perfect match to make fairness reach the mainstream because of three advantages:
1. 100% of your tip go to the people behind your product
2. Customers actually feel the impact they are having. They understand how their decision directly improves the living conditions of the farmers. Using gamification & social media, users have fun while doing good.
3. the software can make any supply chain fair. It is not limited to niche products for "lohas", but available to all citizens of Vienna. We can make coffee from Vienna more fair without raising the price for everybody. Customers are free to decide on their own and nobody judges them, if they don´t use the option.
If you find tip me an interesting project and want us to make conscious consumption go mainstream in Vienna, we could focus all our energy on this city becoming the world´s capital of fair consumption. With the support of Social Challenges we can acquire 8 new products from Vienna only and create a offline solution for the global tip exclusively available for the famous coffee houses from Vienna.
We believe tip me is a small and easy solution to make fair consumption go mainstream and we believe Vienna is the perfect place to start our vision. We would love to make this city the world´s capital of conscious consumption. And we would love to do it with you.
