The Green Lifestyle Guide
A solution by TREEDAY submitted to Make conscious consumption mainstream in Vienna
To make sustainable consumption and conscious consumerism visible, transparent and accessible for everyone, TREEDAY provides a plethora of useful features. The TREEDAY map helps consumers to find sustainable companies in their vicinity, the TREEDAY index expresses corporate sustainability at a glance and the tracking tool visualizes individual CO2-savings.
One Page Summary
In the light of enormous socio-ecological problems like global climate change, unequal property relations on crucial resources and accelerated environmental destruction, conscious consumerism has gained momentum. In recent years more consumers, entrepreneurs, retailors and policy makers than ever have fostered green economy activities and responsible consumerism. All of them share a common vision that locally and fair produced goods and services represent more sustainable options compared to their industrialized and globalized counterparts.
To support Green Economy growth, its representatives need to gain more attention within the broader public. These days` social media and other new digital technologies have an enormous potential to make sustainable consumption and conscious consumerism more visible, transparent and accessible for everyone. To strengthen Green Economy activities, TREEDAY provides a comprehensive “Green Lifestyle Guide” not only in the city of Vienna, but on a global scale.
The TREEDAY Map helps to find sustainable alternatives, as it visualizes the Green Economy in the vicinity. Over the last couple of years, we have established a comprehensive dataset on sustainable enterprises in Germany, Austria and Switzerland. However, the road to a global scale map is not far off!
The TREEDAY Index expresses the individual corporation`s sustainability at a glance. Together with our partners from University of Natural Resources and Life Sciences in Vienna we have established a single indicator that acknowledges the most relevant sustainability aspects of the different sectors. The associated TREEDAY Report gives more detailed information on all sustainability strategies of the respective enterprise.
Also, TREEDAY helps you to track, visualize and share your individual green lifestyle. For every CO2-saving activity (e.g. eating vegetarian, taking public transportation, buying local goods) TREEDAY plants virtual trees. Within the TREEDAY community, users can share their CO2-savings with others and inspire with their sustainable choices. Finally, TREEDAY rewards CO2-saving activities with vouchers for sustainable products and companies.
